Survey Your Employees for Complete Brand Picture
This article examines why and how organizations need to include their own employees in the brand development process to create a compelling brand.
By Aliza Stein, Marketing News (the American Marketing Association's bi-weekly publication), April 29, 2002, Volume 36, No. 9

Branding and Marketing Principles Apply to Non-Profits More Than Ever
This article looks at why branding and marketing techniques traditionally employed by for-profit companies are being increasingly utilized by non-profit organizations. The article also examines why non-profits have shunned these techniques in the past.
By Aliza Stein