The Implementation phase ensures that the appropriate plans are put into place to introduce or re-introduce the brand to the outside world. Sonorus typically adopts a strategic role in this phase, for example generating high-level goals and objectives, as well as determining key forms of brand communication, that would be included in a marketing plan or brand launch document.

Sonorus can also steer development of a new brand name, utilizing a unique approach that reflects the brand strategy work that has been done with your brand.

In order to gauge the brand launch success, Sonorus generates an evaluation plan so that various parameters of your brand's strength and success can be evaluated.